Deep Roots is a family owned business that was built from the ground up through passion for their product and the whole idea around “keeping it craft”. Breaking into a competitive booming market, Deep Roots wanted a brand look that was clean, masculine, and timeless. We created a system based off of their own unique story, three families coming together representative of the three leaves, in each leaf a crucial graphic element representative of the growing and cultivating process.
Package and product design was created with the end user and retail display in mind. From novice to more experienced buyers, each product is color coded and represented by a graphic pattern.
“We decided to contact Natalie after seeing all of her amazing artwork and specifically her lovely job on branding. She takes her time with every client because she understands that branding a company is more than creating a logo. She captures the life within your business and gives it a face. We’re very excited to continue to work with Natalie as our company expands and grows. We encourage anyone looking for branding or graphic desire work to contact her.
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